Authentic Business

I believe that authenticity in creating and running your business is the key to your happiness and prosperity. Authenticity makes a huge difference. A difference in how it feels to you, the owner, to be in your business, a difference in how your business is seen and perceived by your potential clients, a difference in what kind of clients you attract, and a difference in the money you make.

We all know authentic businesses. When we walk into such places, we get this good vibe, this warm feeling that we are in a right place, and that the people who own and run it are really in tune with who they are. There is integrity present in their business. It’s easy for us to connect with them.

So what makes a business authentic? It’s the expression of your essence energy in all aspects: marketing, sales, services, and products.

Let’s talk more specifically about authenticity in marketing because that’s the area o lot small and micro business owners cringe from as the least authentic thing to do. And the opposite is true: Marketing should be the most authentic aspect of your business, because that’s where you have a chance to meet your perfect clients. And if your perfect clients can’t see you for who you really are, they won’t buy from you. Worse yet, if you are inauthentic, you might attract clients who are less than perfect for you and they will drain your energy because you won’t be able to give them what they really need. That’s why your true authentic voice is essential in marketing. Marketing is giving your potential clients a sample of your business, a taste of your essence energy, so your perfect clients walk away enriched by the experience.

How do you ensure that your authentic voice is present in the way you market? The first step is to fully get in touch with your essence energy and give it a name. Spend time with it, feel it, let it fill you. Practice simply being in it and allow it to inspire you. The second step it to evaluate all your business building practices with your essence energy as your filter to look through and see how present it is in all you do. If your essence energy is “Peace”, do your potential clients get a feeling of Peace when they look at your website or any other marketing materials? Does your audience feel it when you are speaking to them about your business? Your essence energy needs to be present in you and about you.

If you would like to uncover YOUR essence energy, please to go http://YourBusinessEvolved.com/Resources/EssenceEnergyRequest.html to download a free worksheet to guide you through the process. Enjoy!

Start with that, start from your core. Because if you are not authentically creating out of your essence energy and not giving yourself a permission to be who you are, your business will be out of balance. And you are not going to be as happy in it as you can.