I hope you are ready for a treat today.
I want to give you a very simple equation that just might make a huge difference in how much money you make in your business. It will change how you conceptualize your products or services, your place in the marketplace, and how you connect with your potential customers. Without any further delay, here it is:
Target Audience + Problem + Format = Your Business Prosperity
In a nutshell: Define your target audience as narrowly as possible, define the problem you are trying to solve for them with your services, and choose the best, the most fun, and the most efficient format or formats for delivering your solution. Sounds simple. And it is.
Your target audience is a group of your perfect customers. In order to narrow down your description, or define your “niche”, ask yourself who you would be the most excited to work with and whose energy you would really appreciate in your business. It is easier to create great products for narrowly defined audience segments because these groups have very specific issues that need solutions, and chances are, there are not many solutions available on the market for them.
State what specific problem you would like to solve for this group. Is it painful enough or important enough for them to seek solution to? Are they going to be elated when they find out you can help them with it? The more significant the problem for them, the higher it is on their list, the more money they are willing to pay you for the solution.
The format is the actual form of the product or service, the packaging of it, and the price. Ask yourself what would be the most suitable format to deliver your solution so it captures your potential customers’ attention, so they see a real value and a real good return on investment in it, and so they are happy to spend their money on it.
Every time you are conceptualizing a new product or service, or a new business altogether, I invite you to run it by the formula. It will get you to the success quicker, I promise you.
Be well.
Margaret Moczkowski
Personal Business Coach
Momentum Coaching
www.momentumcoach.net
If you find this message inspiring or fun, please spread the word and share it with other people.
Tuesday, December 18, 2007
Tuesday, December 11, 2007
How To Answer "What Do You Do?"
Here is my Tuesday "wisdom to use as you please". Use it to your good health and to attract your highest good.
How do you answer the question “What do you do?” A lot depends on this answer, because it creates the first impression you make on somebody who might be your perfect customer. Or they might know someone who would be your perfect customer. So having a concise but informative answer to the question “What do you do?” is crucial.
Here are the guidelines: It should be as complete as possible when explaining what you do, it should focus on the ultimate results you are creating for your perfect customers, and it should not be too technical or too complicated for anyone to understand quickly. Sounds simple, but for many professionals it’s not very easy. Many of my clients, even the ones who have been in business for some time, don’t have it “nailed down”. They tend to focus too much on the strategies they use in their work, or they use too much of their industry lingo, or the answer is not intriguing enough for the listener to follow up with additional inquiries.
So what are the elements of a perfect answer to the question “What do you do?” Try this format:
I am… (your title).
I help… (summarize your target audience) who…(state their need or desire)
As a result, they… (list the core benefits your customers gain from buying from you). Note: Be careful to focus here on the ultimate benefits that your target audience sees as important, and not the benefits that you think are important to them.
Example: I am a business coach. I help entrepreneurs and solopreneurs who want to take their business to the next level. As a result of working with me, they quickly evolve their business and are able to create the level of financial prosperity and satisfaction they desire.
Example: I am a green cleaning service owner. I help individuals and small businesses that want to live and work in a clean and non-toxic environment. As a result, my clients live longer and healthier lives and they contribute to the cleanliness of our globe.
I invite you to write and rewrite your perfect little speech as many times as necessary for you to get to the version that really represents you and your business in all your glory. Evaluate each version not only for the presence of the above mentioned elements, but also for the energy it creates for you. See how it feels, try it on and see if you would like to wear it and to and to be seen in it.
Be well.
Margaret Moczkowski
Personal Business Coach
Momentum Coaching
http://www.momentumcoach.net/
If you find this message inspiring or fun, please spread the word and share it with other people.
How do you answer the question “What do you do?” A lot depends on this answer, because it creates the first impression you make on somebody who might be your perfect customer. Or they might know someone who would be your perfect customer. So having a concise but informative answer to the question “What do you do?” is crucial.
Here are the guidelines: It should be as complete as possible when explaining what you do, it should focus on the ultimate results you are creating for your perfect customers, and it should not be too technical or too complicated for anyone to understand quickly. Sounds simple, but for many professionals it’s not very easy. Many of my clients, even the ones who have been in business for some time, don’t have it “nailed down”. They tend to focus too much on the strategies they use in their work, or they use too much of their industry lingo, or the answer is not intriguing enough for the listener to follow up with additional inquiries.
So what are the elements of a perfect answer to the question “What do you do?” Try this format:
I am… (your title).
I help… (summarize your target audience) who…(state their need or desire)
As a result, they… (list the core benefits your customers gain from buying from you). Note: Be careful to focus here on the ultimate benefits that your target audience sees as important, and not the benefits that you think are important to them.
Example: I am a business coach. I help entrepreneurs and solopreneurs who want to take their business to the next level. As a result of working with me, they quickly evolve their business and are able to create the level of financial prosperity and satisfaction they desire.
Example: I am a green cleaning service owner. I help individuals and small businesses that want to live and work in a clean and non-toxic environment. As a result, my clients live longer and healthier lives and they contribute to the cleanliness of our globe.
I invite you to write and rewrite your perfect little speech as many times as necessary for you to get to the version that really represents you and your business in all your glory. Evaluate each version not only for the presence of the above mentioned elements, but also for the energy it creates for you. See how it feels, try it on and see if you would like to wear it and to and to be seen in it.
Be well.
Margaret Moczkowski
Personal Business Coach
Momentum Coaching
http://www.momentumcoach.net/
If you find this message inspiring or fun, please spread the word and share it with other people.
Tuesday, December 4, 2007
Your Perfect Customers
As an entrepreneur, business owner or a sales representative, you know very well that not everybody is your client. Then, out of the people who might qualify as your market, some are more perfect and some less perfect for you to work with.
So how do you define your absolutely perfect customer? How do you choose who you want to work with, sell to, serve? The clarity of answers to these questions is crucial because it will save you from going after the “wrong” people. Keep in mind that your “wrong” ones might be someone else’s perfect ones.
Let me use my own example. I coach entrepreneurs, business owners, sales representatives, and in general, people who want to make a great living doing what they love. I coach them on a variety of things: Getting clarity in their business vision, defining their business needs, setting goals, establishing priorities, deciding in what order they want to take action steps necessary for them to evolve. Why do I love what I’m doing? Because this work resonates with me. Because I resonate well with other entrepreneurs, with their creative energy, with their commitment to freedom, with their drive to change things, take risks and grow. I am an entrepreneur and my values seem to be aligned with the values of other entrepreneurs. Being a lifetime entrepreneur myself, I am an expert on inner and outer game of an entrepreneur. It took me a while to realize it, find my “niche” in the market and to define myself as a coach for entrepreneurs. I learned my lessons from serving my less-than-perfect clients. And here I am now – happy, aligned, “plugged in”, in my right place and in the right business.
The point I want to make is that we tend to do our best work with and for people who in some important aspect are like us. We share core values, desires, or vision. The same things ignite our inner fires. We connect with them easily, we energize them and they energize us. We inspire each other. That’s when the sense of connection and alignment is present and guiding our business. That’s when creative energy has the best chance to thrive.
Today, I invite you answer the question: If you could have perfect customer showing up at your door tomorrow, who would they be? What do you have in common with them, what energy are you sharing? If you already have perfect customers, who are they and what attracts you to them and them to you? When you are clear on that, you open your door much wider to your perfect business.
Be well.
Margaret Moczkowski
Personal Business Coach
Momentum Coaching
http://www.momentumcoach.net/
If you find this message inspiring or fun, please spread the word and share it with other people.
So how do you define your absolutely perfect customer? How do you choose who you want to work with, sell to, serve? The clarity of answers to these questions is crucial because it will save you from going after the “wrong” people. Keep in mind that your “wrong” ones might be someone else’s perfect ones.
Let me use my own example. I coach entrepreneurs, business owners, sales representatives, and in general, people who want to make a great living doing what they love. I coach them on a variety of things: Getting clarity in their business vision, defining their business needs, setting goals, establishing priorities, deciding in what order they want to take action steps necessary for them to evolve. Why do I love what I’m doing? Because this work resonates with me. Because I resonate well with other entrepreneurs, with their creative energy, with their commitment to freedom, with their drive to change things, take risks and grow. I am an entrepreneur and my values seem to be aligned with the values of other entrepreneurs. Being a lifetime entrepreneur myself, I am an expert on inner and outer game of an entrepreneur. It took me a while to realize it, find my “niche” in the market and to define myself as a coach for entrepreneurs. I learned my lessons from serving my less-than-perfect clients. And here I am now – happy, aligned, “plugged in”, in my right place and in the right business.
The point I want to make is that we tend to do our best work with and for people who in some important aspect are like us. We share core values, desires, or vision. The same things ignite our inner fires. We connect with them easily, we energize them and they energize us. We inspire each other. That’s when the sense of connection and alignment is present and guiding our business. That’s when creative energy has the best chance to thrive.
Today, I invite you answer the question: If you could have perfect customer showing up at your door tomorrow, who would they be? What do you have in common with them, what energy are you sharing? If you already have perfect customers, who are they and what attracts you to them and them to you? When you are clear on that, you open your door much wider to your perfect business.
Be well.
Margaret Moczkowski
Personal Business Coach
Momentum Coaching
http://www.momentumcoach.net/
If you find this message inspiring or fun, please spread the word and share it with other people.
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