How To Answer "What Do You Do?"

Here is my Tuesday "wisdom to use as you please". Use it to your good health and to attract your highest good.

How do you answer the question “What do you do?” A lot depends on this answer, because it creates the first impression you make on somebody who might be your perfect customer. Or they might know someone who would be your perfect customer. So having a concise but informative answer to the question “What do you do?” is crucial.

Here are the guidelines: It should be as complete as possible when explaining what you do, it should focus on the ultimate results you are creating for your perfect customers, and it should not be too technical or too complicated for anyone to understand quickly. Sounds simple, but for many professionals it’s not very easy. Many of my clients, even the ones who have been in business for some time, don’t have it “nailed down”. They tend to focus too much on the strategies they use in their work, or they use too much of their industry lingo, or the answer is not intriguing enough for the listener to follow up with additional inquiries.

So what are the elements of a perfect answer to the question “What do you do?” Try this format:

I am… (your title).
I help… (summarize your target audience) who…(state their need or desire)
As a result, they… (list the core benefits your customers gain from buying from you). Note: Be careful to focus here on the ultimate benefits that your target audience sees as important, and not the benefits that you think are important to them.

Example: I am a business coach. I help entrepreneurs and solopreneurs who want to take their business to the next level. As a result of working with me, they quickly evolve their business and are able to create the level of financial prosperity and satisfaction they desire.

Example: I am a green cleaning service owner. I help individuals and small businesses that want to live and work in a clean and non-toxic environment. As a result, my clients live longer and healthier lives and they contribute to the cleanliness of our globe.

I invite you to write and rewrite your perfect little speech as many times as necessary for you to get to the version that really represents you and your business in all your glory. Evaluate each version not only for the presence of the above mentioned elements, but also for the energy it creates for you. See how it feels, try it on and see if you would like to wear it and to and to be seen in it.


Be well.

Margaret Moczkowski
Personal Business Coach
Momentum Coaching
http://www.momentumcoach.net/


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