Your Perfect Customers

As an entrepreneur, business owner or a sales representative, you know very well that not everybody is your client. Then, out of the people who might qualify as your market, some are more perfect and some less perfect for you to work with.

So how do you define your absolutely perfect customer? How do you choose who you want to work with, sell to, serve? The clarity of answers to these questions is crucial because it will save you from going after the “wrong” people. Keep in mind that your “wrong” ones might be someone else’s perfect ones.

Let me use my own example. I coach entrepreneurs, business owners, sales representatives, and in general, people who want to make a great living doing what they love. I coach them on a variety of things: Getting clarity in their business vision, defining their business needs, setting goals, establishing priorities, deciding in what order they want to take action steps necessary for them to evolve. Why do I love what I’m doing? Because this work resonates with me. Because I resonate well with other entrepreneurs, with their creative energy, with their commitment to freedom, with their drive to change things, take risks and grow. I am an entrepreneur and my values seem to be aligned with the values of other entrepreneurs. Being a lifetime entrepreneur myself, I am an expert on inner and outer game of an entrepreneur. It took me a while to realize it, find my “niche” in the market and to define myself as a coach for entrepreneurs. I learned my lessons from serving my less-than-perfect clients. And here I am now – happy, aligned, “plugged in”, in my right place and in the right business.

The point I want to make is that we tend to do our best work with and for people who in some important aspect are like us. We share core values, desires, or vision. The same things ignite our inner fires. We connect with them easily, we energize them and they energize us. We inspire each other. That’s when the sense of connection and alignment is present and guiding our business. That’s when creative energy has the best chance to thrive.

Today, I invite you answer the question: If you could have perfect customer showing up at your door tomorrow, who would they be? What do you have in common with them, what energy are you sharing? If you already have perfect customers, who are they and what attracts you to them and them to you? When you are clear on that, you open your door much wider to your perfect business.


Be well.

Margaret Moczkowski
Personal Business Coach
Momentum Coaching
http://www.momentumcoach.net/


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