Watch Your Language!

More and more entrepreneurs are waking up to the new and evolved ways of being in their business. We know there is a gentler, kinder way to serve the world, express who we are through what we do and how we make money. We are definitely moving away from the “testosterone driven”, fear-based ways of competing and marketing.

Yet the language we use in business, and especially in marketing, is still reflective of the old ways and at times it resembles the language of warfare. For example, we “target” our customers, we “launch campaigns”, we develop “strategies”, we “compete”, etc. I was recently paying closer attention to the language I use in my business and noticing how it affects my mindset and me. I decided to make some conscious decisions about how I talk.

How would YOUR business and marketing perspective change if you replaced the outdated vocabulary with new choices? Let’s try it. Instead of “targeting your market”, you could “attract perfect clients”, instead of “developing strategies”, you could “create a perfect plan”, instead of “launching campaigns” you could “create a plan for successful promotion”, instead of “ competing”, let’s try “coexisting”, instead of… OK, I let you have fun with it and come up with new language. If you come up with something cool or innovative or funny, please let me know and I’ll be sure to pass it around.

Today I invite you to watch your language, to be mindful and see how aligned it is with the way you want to run your business and your life. If you find that you need some adjustments, go for them and be creative.

Be well,
Margaret Moczkowski/Evolved Business Coach
Momentum Coaching

For all you entrepreneurs who feel overwhelmed by lots of business ideas, plans, possibilities and crave focus and purposeful action, please help yourself to a free Business Action Plan Workbook I developed to help my clients wrap their minds around their projects, big and small. This tool will evolve you and your business to the next level. To get your free Business Action Plan Workbook please go to: http://www.momentumcoach.net/BusinessActionPlan.html