Who Are You Being in Your Business?

Who you choose to be in your business determines the level of ease and joy of running your business and the money you make.

Every entrepreneur has three personalities participating in creating and running their business: a Visionary, a Manager, and a Technician. The Visionary is the one who gets the big idea, creates the vision, drives the energy and fuels you with enthusiasm and faith. The Manager is that guy or girl in you who helps you make decisions on how to structure and run your business, how to manage your time and assets, what strategies to implement, who you need on your support team, etc. And the Technician is the one who does the actual work. And this work involves things that can only be done by you because there is no one else that could possibly do them for you or better than you, and things that you do but might as well delegate to someone else if you chose to, like bookkeeping, scheduling, web design, etc.

You need all three of these guys (or girls) in your business. All of them are important as they have separate and irreplaceable roles. But what happens in many businesses is that one of the roles becomes more dominant that is called for. If your Technician takes over, then the business will lack in vision and will not be managed properly. You will just show up and work and work and work, and you will not have much to show for it in the end. If your Visionary takes over, you will just dream and plan, and dream and plan, and you will talk and talk and talk about it, but you will not get to actually do it. And if your Manager takes over, you will just strategize, plan, organize, etc, but there will be no vision guiding you and no one to do the work.

So you see how important it is for all three of them to cooperate and just occasionally take over, only when the situation calls for it. All three should have a lively role in your business on daily basis. The Technician is obviously to do their work but they should be properly managed by the Manager on issues of time efficiency, organization, delegation, and profitability. The Manager should actively strategize all time and efforts and make sure the business is making money and reaching its goals, and that you, the owner, are happy and satisfied. And the Visionary should take a good look at least once a week and meet with the Manager and the Technician to make sure that your dreams are being fulfilled and your business is reaching its possibilities.

Today I invite you to ask yourself this question: Who am I being in my business? Am I allowing all three personalities to show up fully or is one of them working too hard? If you are not completely satisfied with how your business is doing, you might find good clues in your answer to this question. You can make a real difference in your business if you make a conscious effort to let all three actively and equally participate in your creation. Let your Visionary guide you, let your Manager plan and strategize, and give your Technician space to do the best they possibly can.

This week’s Business Wisdom was inspired by Michael Gerber’s book “E Myth Mastery”. M. Gerber introduced the concept of the three entities in business but he might have used different names for them. Anyway, the credit goes to him and his work. And I highly recommend his books.

Be well,
Margaret Moczkowski/Evolved Business Coach
Momentum Coaching

For all you entrepreneurs who feel overwhelmed by lots of business ideas, plans, possibilities and crave focus and purposeful action, please help yourself to a free Business Action Plan Workbook I developed to help my clients wrap their minds around their projects, big and small. This tool will evolve you and your business to the next level. To get your free Business Action Plan Workbook please go to: http://www.momentumcoach.net/BusinessActionPlan.html